28 Product Placements Later

Phil and I watched 28 Days Later last night. Not a bad film, but the relentless barrage of blatant product placements was very distracting. Within the first half hour there are a disproportionate number of cans of Pepsi being consumed, asked for, passed to someone, stepped on, tripped over or laying on the ground. Not to mention the Pepsi product vending machines in the backgrounds. the worst however was the box of Malteasers that was kicked along the floor and stopped right in front of the camera with the label clearly showing. In fact there was no other reason for that shot other than to place product.

I realize that film makers need all the money they can get, but that was just pathetic.